For instance, a widely used approach is to simply set your marketing budget as a percentage of expected revenues. sensible rules of thumb, about what might be most appropriate for your company. One approach might be to use heuristics, i.e. ![]() For example, how should funds be allocated across TV, radio, social media, direct mail, or daily deals? ![]() ![]() A problem faced by many companies is how to allocate marketing budgets across different media channels.
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